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TiVo Unveils New TiVoCast Service
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Wednesday, 07 June 2006
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TiVo Unveils New TiVoCast Service TiVo announced the launch of TiVoCast, a new service which will deliver broadband video directly to the television sets of TiVo subscribers. The TiVoCast service turns Web video into television by bringing top broadband content now only available on the PC to the TV set.

As part of the launch, TiVo announced that it has reached new agreements with leading video content providers including the National Basketball Association (NBA) and Women's National Basketball Association (WNBA), The New York Times, Heavy, iVillage and CNET among others. The broadband video content will include:

* NBA and WNBA -- As the first professional sports leagues to team up with   TiVo, fans will have access to NBA and WNBA video showcases during the   season that will be available to all TiVo subscribers.  During The   Finals, which tip off on Thursday, June 8 on ABC, a special "Finals   Showcase" video package highlighting the greatest Finals moments in NBA   History will be available for fans to view on TiVo.

* The New York Times -- The New York Times will offer a selection of   original video segments on a variety of topics including A.O. Scott's   signature Movie Minute film reviews, news analysis from the Times'   Washington DC bureau, David Pogue's technology product reviews and many   more.

* Heavy.com -- Heavy.com is the Number 1 digital entertainment brand for   18 - 34 year old guys with more than 12 million unique viewers monthly   (Nielsen) and a viral reach of 65 million taste-challenged pop culture   junkies.  Its programming staples include "Behind the Music that Sucks,"   "American Suck Countdown" and "The Massive Mating Game."

* iVillage -- Featuring original video clips from one of the strongest and   most widely recognized brands on the Internet for women.  Informative   and entertaining segments will include real stories and how-to advice   covering beauty, parenting, fashion, home & food and relationships,   among other topics.

* CNET -- (www.cnet.com), the place consumers go to understand and compare   consumer electronics, computers, and software to find the right choice   and a property of CNET Networks, Inc., will provide viewers buying   advice and how-to segments that help them get the most out of their   technology products.  Content will include video from CNET TV's popular   franchises such as Insider Secrets, Weekend Project, and First Look from   the Labs, and feature popular CNET editorial personalities Brian Cooley,   Molly Wood, and Tom Merritt.

* Danger Rangers -- These animated characters will deliver exciting,   action-adventure series that empowers children to make smart safety   decisions.  Content will be premium, quality entertainment to improve   children's safety awareness, making them less likely to be injured,   disabled or even killed in a preventable accident.

* H2O:  HipHop on Demand -- Provided content will focus on delivering   viewers' world and television premieres of HipHop/Urban themed   programming targeting the large and growing multiracial Urban TV   consumer market.

* Union on Demand -- USA's first on demand action sports film network will   provide premium Surf, Snow, Skate, BMX and Motocross content to the   consumers and enthusiasts. * Rocketboom -- Currently one of the most popular videoblogs on the   Internet.  As early pioneers of online video, Rocketboom brings creative   news and political commentary in 3 to 4 minute bites of internet   culture, daily.

* Here!:  Offers a wide variety of original movies and series appealing to   the broad based and diverse gay and lesbian audience. Just as television content is easy to find and navigate through the TiVo interface, the TiVoCast service makes it easy to enjoy Web-based video content. TiVo subscribers will be able to easily find this content through the Showcases area on TiVo Central, the main menu of the TiVo service. The content will be offered free of charge to subscribers. TiVo and its partners will have the ability to integrate advertising within the content. All of this content will be available to any TiVo(R) Series2(TM) DVR connected via broadband.

For TiVo's broadband video content partners, the agreement delivers access to more than 400,000 TiVo subscribers and enables consumers to easily access the content directly from their television sets in their homes. TiVo will give these outlets a platform to reach their consumers and enthusiasts in a direct and effective way, providing them a vital opportunity to be profitable through distribution, introduction of advertising, subscription plans, or pay- per-view.

About TiVo Inc.
Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). The company is based in Alviso, Calif.

 
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